Our Values

VOICES & VISIONS (V&V) is privileged to
help our clients express their voices, realize
their visions and tell their stories through
high-quality, substantive, creative corporate
video productions. Our modus operandus is
grounded in the experience and skills of our
team as well as the values that underpin
our company:
  • Teamwork that maximizes individuals’ strengths
  • Freedom to be very creative, then tailor
    ideas appropriately
  • Intelligence to probe topics microscopically,
    then present them macrocosmically
  • Ambition to keep reaching for the ever-elusive peak
  • Top of the line and uncompromising skill sets
  • Fun – just fun
  • Excitement to embrace new tools and technologies
  • The creation of a positive atmosphere encouraging expression of ideas
  • Open-mindedness
  • Devotion to supplementary film projects to make a positive difference in the world through multi-media exposure


Ellen Friedland

President / Producer / Writer

Ellen co-founded V&V in 1997, a month after
co-founding the nonprofit company JEMGLO
to produce documentaries for film festivals
internationally and PBS and cable stations in the
US. V&V was established to extend those filmmaking
and storytelling skills to corporate and government
clients in need of a spectrum of business videos.

Ellen’s comfort in the corporate world is rooted in
her background as an attorney. She worked at the
Proskauer law firm in NYC as part of the Southern
District Litigation Program; served as a law clerk

to the Hon. Irving Ben Cooper, US District Judge for the Southern District of NY; and was a consultant to the NJ Bioethics Commission. Ellen migrated her career track to journalism, founding the post of Political Correspondent for a NJ weekly, which led to her interest in telling stories through film. In 2008 she was selected as a finalist in the M3 “Make Mine a Million” small business owners competition, and in 2009 she was chosen as one of five participants nationwide in the American Express OPEN Out-of-the-Box Program. Ellen was named one of the Best Fifty Women in Business in New Jersey in 2014.

Curt Fissel

Director of Photography / Senior Editor

Curt has worked for over 30 years as a cine-
matographer, director, editor, and commercial
photographer on more than 25 documentaries filmed
worldwide and countless corporate videos for a broad
range of companies, organizations, and governmental
bodies. He formerly served as the Chief Photographer
for NJ’s PBS station NJN, and he has freelanced for
stations like HBO, CBS, ABC Nightline, CNN, YES,
and Voice of America. Among the awards he has
received over the years are the Cine Golden Eagle,
nominations by NATAS in various EMMY categories
including Individual Achievement in Photography and
Outstanding Historical Documentary, an Associated
Press Outstanding Documentary Award, silver Tellys,
and numerous others. In 1996 Curt co-founded the
nonprofit JEMGLO to produce documentaries, and in
1997 he co-founded V&V to serve the diverse
storytelling needs of a variety of corporate clients.
Curt is an inductee into the NJ Ad Club Hall of Fame,
the first cinematographer to win this distinction.

Andrea Cooper

Producer and Writer

Andrea’s extensive corporate background combines marketing and video production with a focus in the construction, medical and automotive industries. The through-line in her career has been promoting active viewer engagement with clients’ messages.

As a marketer, Andrea led member communication efforts for Wescom Credit Union, one of the USA’s 50-largest, and launched numerous worksite marketing insurance products for Transamerica/Aegon. At Optum, part of UnitedHealth Group, Andrea managed ecommerce and email marketing efforts for the Optum Bank division as well as a suite of wellness-related products. In her video producer role, Andrea has scripted and produced videos on small business management, sales training, and OSHA regulatory compliance.

Recently, Andrea spent a couple of years spent living and teaching English abroad, which impressed upon her the degree to which clear, open communication lies at the heart of all relationships. The experience solidified her commitment to helping clients build relationships with their stakeholders through effective video communication.

Lori Newman

Motion Graphics Designer

Lori’s background as a fine artist and designer are
the heart and soul of her motion graphics. A graduate
of Rhode Island School of Design (BA) and the
University of CA at Berkeley (MFA), Lori transitioned
into her career as a motion graphics artist in 1997.
She co-founded Steel Fossil Media, Inc. a post-
production facility in NYC, and eventually went out
on her own as a freelancer working for a variety
of post-production companies. Her work involves
concept, art direction, design and production. Projects
vary in style with a special talent in combining color,
motion and typography. Lori works collaboratively
with V&V. Her work can be seen on her website,